WELCOME AGAIN 🚚
Hi! Welcome to the 3rd issue of My Favorite Food Truck Newsletter! We are rolling along here, working on the newsletter for you. In this issue, you’ll get Quick Bites and Q&A along with valuable marketing information, but the theme that will really be good is on the topic of motivation and inspiration.
Have you checked out PARKED TO BOOKED, which is available on the Products Page?
*If you missed the recent FREE product launch of PARKED TO BOOKED: The Strategic Google Business Profile Playbook for Food Truck Operators, you can download it here on our Products Page.
Playbook Description:
If you take a look online at some of the most successful food trucks, you will see variations in the content they post. You will see videos, photos, and text. Some things will help, like hashtags, calls to action, and sharing someone else’s content is a staple for social media.
That’s just the normal activity you will see in your feed, but if you look closely at the big hitters online in the mobile food industry, you will see another thing. It is consistency. They are just like you: a normal human who is trying to do their best with the business they are working in.
Next to consistency is frequency. Look how often they are sharing content. You have the same 24 hours they do. In this issue, we will address the lack of consistent, frequent action. I’ll explain a little further in a moment.
Before we dive into how we apply this, let’s take a look at FOOD TRUCK OF THE WEEK! This will be a good shot of inspiration for you.
🚚 FOOD TRUCK OF THE WEEK
Bub’s Grubs — Lincoln, Delaware
*Run through this entire issue, then go back a little and see the video that is with Bub’s Grubs story. It’s about 10 minutes long, but it will be worth the watch. I promise.
Facebook Logo
His Story
“My father was incarcerated for murder when I was 6 years old. I got misguided and led to the streets. Started selling drugs as well as using them. I got strung out at 15 years old on Percocet. Then upgraded to heroin at 18. I got my life together after going to jail for 2 years. I came home, worked my ass off, saved every dollar, invested in myself, and built a business.”
“If you YouTube, Building Bub's Grubs documentary video, it will tell you everything you need to know about it.”
Gary Shirey
Gary Shirey with his two food trucks
Food Truck & Trailer
Gary’s telling us to FEED THE DREAM
His Setup: Two Food Trucks
Best-Selling Item: Cheesesteak Sandwich
What He’s Nailing: Seven different sandwich options on his menu. Use of QR code on his trucks. He’s on Facebook, Instagram, and TikTok. Consistent activity on his social media accounts. Positive attitude to give back to the community. Gary is all work and definitely not dull.
Business Tips & Lessons:
Don’t trust every smiling face when you have a giving heart.
Learn to be able to say no when you're in the process of building.
• The Takeaway: Gary is staying positive with the attitude of “being consistent” and killing it on Facebook with an impressive following of 15 thousand fans. What makes that impressive is that he started his Facebook account in 2023. Bub’s Grubs has 275 reviews. Prompting customers to follow and give a review helps Gary with his following.
🔗 Check out Bub’s Grubs on Facebook, TikTok, and Instagram! - Like and follow his Facebook, TikTok, and Instagram pages to show your support to the community!
*Your participation in Food Truck Of The Week will help you get more traffic to your social media. Reply to this newsletter with the following information.
Here’s what we’ll need from you:
Send your best photos. (You can send any you’d like to see in the newsletter)
Send your logo. (We can grab it from Facebook, but if you send one you like, that’s cool)
Send a short story about how/why you got started.
What is your best-selling menu item?
Send your social media links. (If there’s more besides Facebook, let me know)
What’s your biggest marketing tip or business lesson?
📈 MARKETING PLAYBOOK
The food trucks winning online aren't smarter — they're just more consistent.
THE PROBLEM:
Most food trucks treat mobile marketing like a one-time setup: post a few photos, claim a Google listing, then go quiet for weeks. But Google's algorithm and social platforms both reward activity, not effort you made once. A truck that shows up sporadically online looks abandoned to both customers and search engines — even if the food and the hustle never stopped.
HOW TO FIX THE PROBLEM: (Think and act with consistency)
Show up on a schedule, not a mood. Post your location, hours, and menu updates on the same days each week — consistency trains your regulars (and the algorithm) to expect you.
Treat your Google Business Profile like a daily chore, not a launch task. Fresh photos, updated hours, and review replies weekly keep you visible in "near me" searches.
Track one small win a week. Don't chase every platform at once — pick one tactic (reviews, Reels, geofencing, whatever), practice it consistently, and stack the wins.
Remember: The algorithm rewards the truck that keeps showing up, not the one that had one perfect week. If you’re not full-time in your food truck, it’s ok. Try to be full-time in one social media account.
⚡ QUICK BITES
• 📰 Industry News: Retention Over Virality
With margins getting squeezed across the food industry, holding onto your regulars is where the real money's at. Folks don't just want a fancy one-time gimmick. About a third (35%) of the country grabs food from a truck every month, and what keeps 'em coming back is knowing they’ll get the same great meal every single time.
If you can standardize prep procedures, ingredient measurements, and plating guidelines to eliminate variations in food quality, it will promote consistency in your quality. Food Truck Industry Statistics & Market Size (2026)
💬 FOOD TRUCK MAILBAG (Q&A)
Q: What do you pay to pull up to a consistent location? - Ashamed-Amoeba-9839
A: Many food trucks will agree it depends on the location and traffic, mostly. If you know how many customers you serve in a day, that is a good factor to determine the maximum price you can pay. You will also need to know the average foot traffic of the location. You know how much business your food truck can do in a day. After some math, you can decide if you’ll make a profit that will be worth the investment.
Got a question for next week? Reply directly to this email!
Let's keep building—one parking spot at a time. 🚚
Rob West
My Favorite Food Truck Newsletter
In partnership with
100 Genius Side Hustle Ideas
Don't wait. Sign up for The Hustle to unlock our side hustle database. Unlike generic "start a blog" advice, we've curated 100 actual business ideas with real earning potential, startup costs, and time requirements. Join 1.5M professionals getting smarter about business daily and launch your next money-making venture.
/