Authors
Rob West
I'm the founder of My Favorite Food Truck, a newsletter and website built for all mobile food vendors — trucks, trailers, and pop-up tents. I hold a Master's Degree in Internet Marketing, and I use it to teach vendors how to actually get found: real marketing tactics that work on a mobile budget, no fluff, no jargon. Every week I break down what's working right now and spotlight a vendor doing it right in "Food Truck of the Week." Down the road, I plan to launch my own shaved ice truck — and document the whole process so other vendors can learn alongside me.
Amy Johnson
Amy Johnson started as a food vendor selling shaved ice in Alaska. When winter shut her down, she built a Hawaiian malasada business from her own home under cottage food law, selling through pre-order routes, fundraisers, and catering. That model became Wiki-Licious, a home-based Hawaiian malasada franchise with more than 50 franchisees in over 12 states. When she isn't building the food business, Amy spends her weekends volunteering as a senior leader at Tony Robbins events, because she has seen firsthand that 80 percent of success is mindset. Nothing lights her up more than watching someone wake up the giant inside them and go after the life they've been dreaming about.